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QUESTION:

I just thought up a GREAT name for my start-up but I did not do a trademark search. The business name looks clear. It took forever to come up with this name! Do I really have to worry about trademarks now? Money is so tight!

ANSWER:

Coming up with the perfect name is the most important step to attracting customers, but what about a trademark search? Let’s say you want

QUESTION:

The trademark I want to use and register, ZOMBOID, is marked DEAD on the United States Patent and Trademark (“USPTO”) Register.  Can I go ahead and use it on my products (video games) and register it as my trademark?

ANSWER:

DEAD can mean a lot of things in trademark speak.  There’s the Really Dead, The Walking Dead and what we call Zombie Trademarks -- the ones that can