My flat rate fees may be a little higher than those offered by several "form filling" services offering to register trademarks for you. But you will have a highly-experienced attorney advising you and taking care of the many legal requirements of proper trademark and/or copyright protection and registration. With record numbers of applications being being filed in the United States Patent and Trademark Office each year, it is getting harder to successfully register, and examining attorneys are getting very tough, refusing trademark applications for any one of MANY reasons. The success of your application and your legal rights in your brand, depend on accurate filings. Legal Zoom's trademark services, to take but one example, are subject to the following Disclaimer: "We are not a law firm or a substitute for an attorney or law firm. We cannot provide any kind of advice, explanation, opinion, or recommendation about possible legal rights, remedies, defenses, options, selection of forms or strategies." Is that good enough for your business name and brands?